Amplify

Amplify was created by Clipmarks, LLC, a New York City based company. The Company’s philosophy on information sharing is comprised of three main principles:

• People can do a better job than algorithms of filtering the massive amount of information that’s available on the web;
• Serendipitous discovery is often more compelling than information organized by topic; and
• Limiting the length of shared content allows people to learn about more topics than they would otherwise have time or patience for.

Their site explains how it works as follows: “Much of the activity on the social web involves people sharing links to articles and blog posts they want to share with others. But what about when there’s a specific part of an article you want to discuss? Sharing a link to the entire article won’t do the job. With Amplify, you can clip any specific part of what you’re reading, add as much commentary as you like and then share a link directly to the clip. Amplify syncs with Facebook, Twitter, Tumblr, Friendfeed, and Delicious so you can keep your friends and followers around the web updated with what you’re reading.”