Report from the pilot project “Limiting the Use of Wireless Communication Devices.”
From the article:
From March 31 – May 2, 2010, people could use Regulation Room to learn about and discuss a new rule, “Limiting the Use of Wireless Communication Devices,” being proposed by the Federal Motor Carrier Safety Administration. This timeframe coincided almost exactly with the official comment period for the rule. An outreach plan developed by the Regulation Room team used social networking sites like Twitter and Facebook, as well as email and press releases, to try to alert and engage people. Specifically, the team identified more than 100 potential stakeholder groups. Each received an email 24 hours after the rule opened and a follow-up phone call 10 days later. In addition, we delivered a press release to 73 identified media contacts who would reach various stakeholder groups. Social Network Outreach included identifying over 100 relevant Twitter and Facebook groups. We delivered an invitation to participate via their social network pages and send followup messages at significant points along the way.