Promotional YouTube video by CognitiveEdge, maker of SenseMaking suite.
From the info text:
This video presents the conceptual underpinnings of the SenseMaker™ Suite. The software and linked methods allow the collection and signifying of multiple sense-making fragments which can be anecdotes, pictures, web sites, blogs and other forms of unstructured data. The signification provides sophisticated metadata which can be used to provide quantitative research material, as well as measurement systems and impact analysis. Visualisation tools, linked to methods and models, permit users to sense complex patterns and anomalies that would not be visible to conventional analysis.