Guest post by Janelle Noble, Director of Marketing at Brightidea, Inc. on the EngagingCities blog.
From the article:
Take the City of San Francisco, for example. They ran a citywide campaign using Brightidea’s WebStorm called ImproveSF.org that collected ideas from city employees on how to cut costs and improve efficiencies. The campaign was designed specifically to foster interaction and collaboration amongst employees. Promoted by Mayor Newsom through videos and even a flyer in people’s paychecks, the campaign experienced a high-level of participation which drove quality brainstorming among a diverse set of city workers. And the result? Hundreds of thousands in annual cost-savings for the city at a time when the entire state of California is in serious financial crisis.