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From the about page:

Why RedBlue? Surveys consistently reveal that most Americans hold nuanced perspectives on many issues. The majority is uncomfortable with today’s online political culture, where debate over our policy differences so often ends up in polarized name-calling and demonization. In this regard, citizens are underserved and disempowered, and the integrity of the political system is undermined.

While the RedBlue project begins with the familiar labels that have so often pigeonholed Americans into uncomfortable stereotypes—“red” vs. “blue,” “conservative” vs. “liberal”—participants in the RedBlue process will be able to connect with counterparts whose contrasting views are as subtle as their own, re-introducing a middle ground of public discourse where there is room for reasonable people to disagree.


We found that the public square for political discourse has moved online, and has been captured by extremists and doctrinaire loyalists who allow no deviation from the party line. Although the Internet is well-known for giving people a way to work together, the tools of cooperation were not being used when it came to discussing and debating policy.


RedBlue aims to help Americans:
* Connect, at your own pace, with others who have different policy views.
* Experience those with whom you differ as deserving the same respect that you do.
* Develop awareness of the commonalities between yourself and those on the other side.
* Learn that people on the other side are as multi-dimensional as you are.
* Gain a sense of accomplishment by understanding others, while learning about yourself.
* Work together to find solutions to the challenges we all share.

RedBlue was launched in 2006. As of December 2011, the site does not appear to be active anymore.

Additional information